text-indent

text-indent: 3em only applies to the first line of text. The next lines will not be indented.
text-indent: 10% only applies to the first line of text. The next lines will not be indented.
text-indent: -3em only applies to the first line of text. The next lines will not be outdented.
text-indent: -10% only applies to the first line of text. The next lines will not be outdented.